Honey’s surprisingly reassuring privacy policy pledges that it won’t track “your search engine history, emails, or your browsing on any site that is not a retail (shopping or service) website.” That’s because it doesn’t need your data to make a profit. But it doesn’t make money by selling or analyzing your personal information. Honey is free to use for shoppers, and for that reason might appear fishy. The company says it has over 17 million monthly active users, and it works with tens of thousands of online stores. Honey offers PayPal, along with its other payment app Venmo, a way to get in front of that-or as PayPal’s press release put it, “to reach consumers at the beginning of their shopping journeys.” In other words, they're a way to help you find products, not just pay for them.įounded in 2012, Honey is best known for a browser extension that shoppers can use to quickly find discount codes that apply to items in their shopping carts. Its that easy 183 17.
01 02 03 With one click, Honey will apply some of the best deals to your cart. If shoppers start preferring those options when it comes time to pay, PayPal might be in trouble. Its simple and can save you time Trusted by over 17,000,000 members Easily pay less for products youre already buying online It only takes two clicks to add Honey to Chrome, Safari, Firefox, or Opera. Amazon, Apple, Facebook, Google, and other tech giants are getting into financial services as their next big venture.
PayPal boosted online shopping with its payments system two decades ago, but lately more tech companies have been encroaching on its turf. Why would any company shell out that much for a shopping tool? If it goes through, it will be the largest tech deal in that city’s history, as well as PayPal’s biggest acquisition ever. Earlier this week, PayPal agreed to purchase Honey, a Los Angeles-based coupon finder, for an eye-popping $4 billion.
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